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For more than 15 years Ron Friedman has been the owner and president of Promotional Technologies International Corp. (PTI), a Web and technology marketing and promotions company with locations in Los Angeles, Hong Kong, and Shenzhen, China. PTI has been manufacturing, designing, and creating promotional merchandise since 1986. Today, Flash By Design is creating fun, interactive technology products for creative promotions for companies across the globe, including the innovative USB Widgets.

In the past, creating physical proofs for a client took just as much energy and cost as running a job. Advancements in technology have traditionally allowed for "virtual proofs" - those 2-D images with a logo on a generic product. This may work for standard products with a one- or two-color logo, but what about custom items that have 100 percent full color, full bleed and are 3-D? Until recently, the only way to show a proof or a spec sample was to create a complete pre-production sample - a sure way to eat up a good portion of a client's budget while increasing the production time by several weeks. Using the 3D video proof process can save weeks off of an often tight production and delivery schedule.

MagiCubes, the original line of 3-D advertising concepts from Promotional Technologies International (PTI), has taken proofs to a new dimension via new eco- and budget-friendly 3-D videos for custom specs and order proofs. Now, custom full-color 3-D promotional products can be proofed virtually in just one to two days - helping to reduce wait time for factory pre-production proofs that streamlines the approval process and reduces product waste and of needless international express mail expenses. 3-D video proofs get the promotional item into production faster, and thereby speed up product delivery by up to three weeks.

In addition to streamlining processes and conserving resources, the following are some top reasons 3-D designs are an innovative addition to the promotional product industry - and why you should be using them to convert your prospects to buyers:

Combat rising prices. Basic manufacturing costs have increased drastically. Add the falling U.S. dollar against many foreign currencies, fuel costs, international overnight shipping to multiple "approval chain recipients," and you have a substantial cost increase for physical proofs.

Demonstrate your uniqueness. 3-D video proofs demonstrate your product's uniqueness and hold your client's attention.

Unlimited reviewers at no additional cost. Video versions of proofs can be sent to unlimited locations and recipients, making it easier and faster to get comments and approvals from art departments, marketing executives and buyers. This saves valuable time for event-driven promotions.

Succinct and straight to the point. As customer expectations rise and many products have an increasing range of features, it can be virtually impossible to present the unique features of the promotional item to the client in an easy- to-understand style.

Interactivity. 3-D proofs allow clients to interact with the simulated product in the same way as if they were actually physically interacting with the product. For example, consumers can inspect a 3-D product by rotating it to view from any angle, and zooming in and out for details.

For more information about some of the ways PTI is incorporating 3-D proofs into promotional item design, visit www.MagiCubes.com.

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